https://gwynjonesdesign.com Gwyn Jones Design Tue, 28 Jan 2020 00:26:19 +0000 https://gwynjonesdesign.com en https://gwynjonesdesign.com/Nav Tue, 28 Jan 2020 00:26:19 +0000 Gwyn Jones Design https://gwynjonesdesign.com/Nav <img width="335" height="996" width_o="335" height_o="996" data-src="https://freight.cargo.site/t/original/i/75dbbc0c35db0b22732b851e147021b4fc2e42292416e3ff02ea1ef415c379e8/justlogo.jpg" data-mid="60951412" border="0" data-scale="8" src="https://freight.cargo.site/w/335/i/75dbbc0c35db0b22732b851e147021b4fc2e42292416e3ff02ea1ef415c379e8/justlogo.jpg" /> &nbsp;Branding &amp; Package Designer &nbsp;&nbsp;About Gwyn Jones https://gwynjonesdesign.com/About-Gwyn Tue, 28 Jan 2020 00:26:19 +0000 Gwyn Jones Design https://gwynjonesdesign.com/About-Gwyn Hello! With fifteen years of experience in brand and packaging design as an independent design consultant my goal is to elevate my client’s potential through strategic thinking and clear speak. My solid designs and work experience across a spectrum of CPG brands includes national brands as well as private label and niche branding. Being raised on a working farm has ensured that I have an ethic of hard work and passion for my craft. I believe the context for good design is that it speaks for itself. After living in New York City and Brooklyn for 8 years I returned to my origins in Southwestern Connecticut with my husband and son. Nestled near my family’s farm we enjoy watching our son experience spontaneous tractor rides with his grandfather and other farm adventures. Drop me a line / 845.641.6925 Inquire by email / gwyndjones@gmail.comExperience working for: Little Big Brands / White Plains, NY Invok Brands / New York, NYProduct Ventures / Fairfield, CTClark McDowall / New York, NYSmith Design / Morristown, NJBlue Lime / New York, NY1HQ NYC / New York, NYSpring Design / New York, NYDaymon Worldwide Design / Stamford, CTExperience working with: Kraft FoodsNestléUnileverCampbell’sAnheuser-Busch InBevBoston Beer Co.Molson Coors Brewing CompanyTanduay RumBimbo Bakeries USAChurch &amp; DwightHain Celestial GroupJ.M. Smucker CompanyOcean SprayThe Lamb CompanyDarigoldAholdRevlonJohnson &amp; JohnsonBayerBed Bath &amp; BeyondHealthy PetMarubeni CorporationAmerican Farmland TrustLark Ellen Farm https://gwynjonesdesign.com/Darigold Tue, 21 Feb 2017 20:12:08 +0000 Gwyn Jones Design https://gwynjonesdesign.com/Darigold Northwest Goodness One of the largest US dairy processors, Darigold produces a full line of dairy-based products for retail, foodservice, commodity and specialty markets. They are owned by 430 Northwest dairy farm families. In 2018 Darigold was looking to develop a logo system which included updating their corporate, consumer products and trustmark identites.&nbsp; Their existing brandmark contained little equity and was applied the same way across all products. They wanted to retain the red “daisy” shape and typography which are unique, ownable and reflective of the heritage and ethos, “Where Goodness Thrives”. <img width="1762" height="696" width_o="1762" height_o="696" data-src="https://freight.cargo.site/t/original/i/e993b5ca2517af590de03f7947421c9e8c09144079354b749c519927ed23da4e/Darigold-12.jpg" data-mid="60224074" border="0" src="https://freight.cargo.site/w/1000/i/e993b5ca2517af590de03f7947421c9e8c09144079354b749c519927ed23da4e/Darigold-12.jpg" /> The current logo did nothing to support and reinforce the Northwest origin story which was a main component in the new Ethos.The key was to find a modern and unique way of owning Northwest Dairy and “Northwest Goodness” while keeping the “delightfulness”.Ultimately, Darigold chose a direction based on the visual strategy I created, “Our Journey From Farm to Fridge”. The orginal idea of a droplet evolved into the mountain line work to further support the Northwest origin story. The identity ideation also included packaging schematics and corporate identity application examples. Eventually brand segmentation and packaging architecture will be explored. <img width="2066" height="1377" width_o="2066" height_o="1377" data-src="https://freight.cargo.site/t/original/i/a377433887a793cad110329e1f2ed85a1e63d0eda35f71405d108c542b891e17/Darigold-02.jpg" data-mid="59935055" border="0" src="https://freight.cargo.site/w/1000/i/a377433887a793cad110329e1f2ed85a1e63d0eda35f71405d108c542b891e17/Darigold-02.jpg" /> <img width="4443" height="1628" width_o="4443" height_o="1628" data-src="https://freight.cargo.site/t/original/i/6f7478885b25874ed07796f16f13c0868cb20d26ff3ec37305c869247a8e9c3a/Darigold-07.jpg" data-mid="59843372" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6f7478885b25874ed07796f16f13c0868cb20d26ff3ec37305c869247a8e9c3a/Darigold-07.jpg" /> <img width="4442" height="1628" width_o="4442" height_o="1628" data-src="https://freight.cargo.site/t/original/i/756ce4d07165638b931a5dcae6fdd3f01cb9d55df6547c8a4252c625b814c7a3/Darigold-08.jpg" data-mid="59855180" border="0" src="https://freight.cargo.site/w/1000/i/756ce4d07165638b931a5dcae6fdd3f01cb9d55df6547c8a4252c625b814c7a3/Darigold-08.jpg" /> <img width="4442" height="1628" width_o="4442" height_o="1628" data-src="https://freight.cargo.site/t/original/i/5da20bf91a51bfc638641efb28ef7173b09d336adc00c9b210b824e946642819/Darigold-13.jpg" data-mid="59936510" border="0" src="https://freight.cargo.site/w/1000/i/5da20bf91a51bfc638641efb28ef7173b09d336adc00c9b210b824e946642819/Darigold-13.jpg" /> <img width="4443" height="1628" width_o="4443" height_o="1628" data-src="https://freight.cargo.site/t/original/i/36bb529158528279d0c4e898d5116b4b6f5b2b8cb63804fc0b12099a4bddd2d8/Darigold-09.jpg" data-mid="59857271" border="0" src="https://freight.cargo.site/w/1000/i/36bb529158528279d0c4e898d5116b4b6f5b2b8cb63804fc0b12099a4bddd2d8/Darigold-09.jpg" /> <img width="4442" height="1628" width_o="4442" height_o="1628" data-src="https://freight.cargo.site/t/original/i/7d516107c0aec4685958e69c29593a1bbcccba3668b3d6f3114d89ed2188f91a/Darigold-10.jpg" data-mid="59857356" border="0" src="https://freight.cargo.site/w/1000/i/7d516107c0aec4685958e69c29593a1bbcccba3668b3d6f3114d89ed2188f91a/Darigold-10.jpg" /> <img width="4442" height="1627" width_o="4442" height_o="1627" data-src="https://freight.cargo.site/t/original/i/01ec3ca30f74e373569086f3b376e1bb4acdbd998c6aab50e1443221c58bb154/Darigold-14.jpg" data-mid="59937501" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/01ec3ca30f74e373569086f3b376e1bb4acdbd998c6aab50e1443221c58bb154/Darigold-14.jpg" /> https://gwynjonesdesign.com/Bayer-Aspirin Wed, 22 Feb 2017 15:17:47 +0000 Gwyn Jones Design https://gwynjonesdesign.com/Bayer-Aspirin Empowering Healthier Lives Design exploration for a new brand architecture that enhances emotional connection with consumers, better distinguishes sub-brands from one another and maintains a strong brand block at shelf. The concepts were grounded in several strategic design platforms based on the brand story, "Empowering healthier lives now and in the future”. <img width="3342" height="1270" width_o="3342" height_o="1270" data-src="https://freight.cargo.site/t/original/i/9cb1e81de051d2b1ca8cc68683e314cc732935f57a660d04ffd664634cc019d2/Bayer2.jpg" data-mid="60227148" border="0" src="https://freight.cargo.site/w/1000/i/9cb1e81de051d2b1ca8cc68683e314cc732935f57a660d04ffd664634cc019d2/Bayer2.jpg" /> <img width="3342" height="1270" width_o="3342" height_o="1270" data-src="https://freight.cargo.site/t/original/i/508803ad00d4db09bbf713565e31c7cf0647c7e81b545b503af02509990d1177/Bayer1.jpg" data-mid="60226864" border="0" src="https://freight.cargo.site/w/1000/i/508803ad00d4db09bbf713565e31c7cf0647c7e81b545b503af02509990d1177/Bayer1.jpg" /><img width="3342" height="1270" width_o="3342" height_o="1270" data-src="https://freight.cargo.site/t/original/i/e5b321ab5b40f2bde9db88b0df54d230b458f5963275491c32de58715109df4c/Bayer3.jpg" data-mid="60227133" border="0" src="https://freight.cargo.site/w/1000/i/e5b321ab5b40f2bde9db88b0df54d230b458f5963275491c32de58715109df4c/Bayer3.jpg" /> https://gwynjonesdesign.com/MIll-Street-Gin Thu, 09 Nov 2017 18:39:25 +0000 Gwyn Jones Design https://gwynjonesdesign.com/MIll-Street-Gin A Fresh Spin on a Classic Based in Toronto’s Distillery District, Mill Street Brewery launched a limited edition small batch gin. The 2017 release continued the legacy of bringing back distilling to the historic Distillery District. The final design solution adds another layer of credibility to the Mill Street brand and deepens the Distillery District origin story. Given the small run production of this product, bottles were labeled manually by hand and were required to be once piece. <img width="2564" height="2204" width_o="2564" height_o="2204" data-src="https://freight.cargo.site/t/original/i/1b6123a75dd047ce5c55426bedef7f85022be0b5724f88cd0362a07f50fc21c5/MillStreet_1.jpg" data-mid="59661833" border="0" src="https://freight.cargo.site/w/1000/i/1b6123a75dd047ce5c55426bedef7f85022be0b5724f88cd0362a07f50fc21c5/MillStreet_1.jpg" /><img width="3342" height="1270" width_o="3342" height_o="1270" data-src="https://freight.cargo.site/t/original/i/a0da51cbe4d23dfa099641af5ac9c7759e95e427ca8b8f7904ef387213b60e59/MillStreetInspo.jpg" data-mid="59663638" border="0" src="https://freight.cargo.site/w/1000/i/a0da51cbe4d23dfa099641af5ac9c7759e95e427ca8b8f7904ef387213b60e59/MillStreetInspo.jpg" /><img width="2100" height="1200" width_o="2100" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7adf87bc89b52b5b12a43c47018c4ddf40b2b2b66dfae73f2cc5be3129b00750/MillStreetGin_web.jpg" data-mid="59598167" border="0" src="https://freight.cargo.site/w/1000/i/7adf87bc89b52b5b12a43c47018c4ddf40b2b2b66dfae73f2cc5be3129b00750/MillStreetGin_web.jpg" /> https://gwynjonesdesign.com/Accent Mon, 01 Feb 2016 19:14:33 +0000 Gwyn Jones Design https://gwynjonesdesign.com/Accent A Delicious Pair Anheuser Busch InBev and Labatt crafted a beverage alternative to the usual beer or wine that pairs well with a casual dining experience. The premium yet approachable beers come in two delicious flavours – one to pair with lighter fare and one for darker fare. 2020 GDUSA AMERICAN PACKAGE DESIGN AWARD WINNER  <img width="2689" height="1741" width_o="2689" height_o="1741" data-src="https://freight.cargo.site/t/original/i/219bcde9c72d3835dbbc23f7d94baa1e972a3890d5f20074196935733462a0d7/Accent_web1_UPDATED.jpg" data-mid="108000735" border="0" src="https://freight.cargo.site/w/1000/i/219bcde9c72d3835dbbc23f7d94baa1e972a3890d5f20074196935733462a0d7/Accent_web1_UPDATED.jpg" /> The creative process started with how to visually define delicious. Visual territories were created that delivered delicious in a new and unique way. <img width="2770" height="1944" width_o="2770" height_o="1944" data-src="https://freight.cargo.site/t/original/i/25caabccd5435ef2eafc985f15692797b3f98aac72003af547dcab0c08ffcdbc/AccentCompile_2021_Updated-07.jpg" data-mid="108105192" border="0" src="https://freight.cargo.site/w/1000/i/25caabccd5435ef2eafc985f15692797b3f98aac72003af547dcab0c08ffcdbc/AccentCompile_2021_Updated-07.jpg" /> A variety of illustration styles were explored. Veronica Ballart Lilja, a New York based illustrator, was chosen to create the final ingredient illustrations for the label. <img width="2048" height="2052" width_o="2048" height_o="2052" data-src="https://freight.cargo.site/t/original/i/267399c7346c2f2b1d3b3c6379d18249da653c2c895515737418032a5e87175f/Accent_Final.jpg" data-mid="59833353" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/267399c7346c2f2b1d3b3c6379d18249da653c2c895515737418032a5e87175f/Accent_Final.jpg" /> <img width="1391" height="1090" width_o="1391" height_o="1090" data-src="https://freight.cargo.site/t/original/i/fdf236b1174e60289896ac674921f293f6b7fb83ede537a3b9576859e4ce0fe7/AccentCompile_2020-09.jpg" data-mid="59988974" border="0" src="https://freight.cargo.site/w/1000/i/fdf236b1174e60289896ac674921f293f6b7fb83ede537a3b9576859e4ce0fe7/AccentCompile_2020-09.jpg" /> <img width="1392" height="1090" width_o="1392" height_o="1090" data-src="https://freight.cargo.site/t/original/i/541509776ed85ba474c1d92768edc6a4609b3930fc253ff45b643ed2dc56ea0e/AccentCompile_2020-11.jpg" data-mid="59989751" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/541509776ed85ba474c1d92768edc6a4609b3930fc253ff45b643ed2dc56ea0e/AccentCompile_2020-11.jpg" /> <img width="1392" height="1090" width_o="1392" height_o="1090" data-src="https://freight.cargo.site/t/original/i/a75b126ab2ac320435db2ebe73431663b77f5ae973d220001d9bb7a634683f59/AccentCompile_2020-10.jpg" data-mid="59989750" border="0" src="https://freight.cargo.site/w/1000/i/a75b126ab2ac320435db2ebe73431663b77f5ae973d220001d9bb7a634683f59/AccentCompile_2020-10.jpg" /> <img width="1392" height="1090" width_o="1392" height_o="1090" data-src="https://freight.cargo.site/t/original/i/3b2f1a533f148e75a436d5ebcf6018f7991f4e0d52a1cb87beccfc6acc96a06d/AccentCompile_2020-12.jpg" data-mid="59989752" border="0" src="https://freight.cargo.site/w/1000/i/3b2f1a533f148e75a436d5ebcf6018f7991f4e0d52a1cb87beccfc6acc96a06d/AccentCompile_2020-12.jpg" /> https://gwynjonesdesign.com/Tanduay Thu, 09 Nov 2017 16:23:03 +0000 Gwyn Jones Design https://gwynjonesdesign.com/Tanduay Rum of Distinction Tanduay, the world’s largest dark rum brand, was looking to launch a premium rum following their entrance into the US market with Silver and Gold Asian Rum. The concepts for this brand had to convey an essence of exotic Asian intrigue while complimenting the existing Silver and Gold packaging. The designs feature the pattern established on the first two rums and premium and authenticity are reinforced through crafted details. <img width="4234" height="2968" width_o="4234" height_o="2968" data-src="https://freight.cargo.site/t/original/i/6c5eeeb22f3c9687f29c569deab0075e5a68297d4b97a02bc76dbf98dcd0bede/Intrigue_A_GJ-02.jpg" data-mid="60333261" border="0" src="https://freight.cargo.site/w/1000/i/6c5eeeb22f3c9687f29c569deab0075e5a68297d4b97a02bc76dbf98dcd0bede/Intrigue_A_GJ-02.jpg" /> <img width="4234" height="2965" width_o="4234" height_o="2965" data-src="https://freight.cargo.site/t/original/i/a455544fb8692697c476c0d5d35b48c17db99ff1685bf9fc072a38d6ff507c55/Intrigue_B_GJ-02.jpg" data-mid="60333281" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a455544fb8692697c476c0d5d35b48c17db99ff1685bf9fc072a38d6ff507c55/Intrigue_B_GJ-02.jpg" /> <img width="4234" height="2968" width_o="4234" height_o="2968" data-src="https://freight.cargo.site/t/original/i/df6ac1f3ff5078aad4bfe94eeefc8a493363505e2aac1ce84c9ddddc239e0dd1/Intrigue_C_GJ-02.jpg" data-mid="60334118" border="0" src="https://freight.cargo.site/w/1000/i/df6ac1f3ff5078aad4bfe94eeefc8a493363505e2aac1ce84c9ddddc239e0dd1/Intrigue_C_GJ-02.jpg" /> https://gwynjonesdesign.com/Jones-Winery-Proprietor-s-Reserve Thu, 09 Nov 2017 16:23:18 +0000 Gwyn Jones Design https://gwynjonesdesign.com/Jones-Winery-Proprietor-s-Reserve <img width="3000" height="1998" width_o="3000" height_o="1998" data-src="https://freight.cargo.site/t/original/i/92569267eb7b1b71637a8a98832e702cb2decad97cfbacae5b6c453557ff86fb/Cosmos-RedOrchid.jpg" data-mid="59650258" border="0" src="https://freight.cargo.site/w/1000/i/92569267eb7b1b71637a8a98832e702cb2decad97cfbacae5b6c453557ff86fb/Cosmos-RedOrchid.jpg" />&nbsp;An Elegant BlendWhat is likely to be the broadest brief ever encountered came to me by my family – to create a wine label concept which was premium with a nature theme. My brother’s winery, established in Southwestern Connecticut is one of the state’s premier wineries. The winemakers had crafted two very special and unique red wine blends. These labels needed to stand apart from the rest of the range and reflect the exceptional quality of the wine. Inspired by the farm and vineyard’s flora and fauna I created illustrations presented as the central part of the label. The motifs’ contain embossed gold foil which adds an eye-catching embellishment. <img width="3000" height="1998" width_o="3000" height_o="1998" data-src="https://freight.cargo.site/t/original/i/c6298c7c5d11dbc68cf4cf357c77334e8b2fad25705a98582f8a34e985d68ede/RedOrchid_1.jpg" data-mid="59650312" border="0" src="https://freight.cargo.site/w/1000/i/c6298c7c5d11dbc68cf4cf357c77334e8b2fad25705a98582f8a34e985d68ede/RedOrchid_1.jpg" /> https://gwynjonesdesign.com/Opal-Valley Tue, 25 Sep 2018 18:48:02 +0000 Gwyn Jones Design https://gwynjonesdesign.com/Opal-Valley <img width="2784" height="1741" width_o="2784" height_o="1741" data-src="https://freight.cargo.site/t/original/i/1366be8acc15ceb4dd427295210a102b9b4a40b9c35b5caac478053bc6d2449e/OpalValley_web1.jpg" data-mid="59604598" border="0" src="https://freight.cargo.site/w/1000/i/1366be8acc15ceb4dd427295210a102b9b4a40b9c35b5caac478053bc6d2449e/OpalValley_web1.jpg" /> Easy-Going Aussie The goal for this brand revitalization was to inspire the millennial target audience and motivate consumers to consider breaking their meat routine with Lamb. The visual narrative is a celebration of Aussie pride and “easy-going Aussie” brand ethos. 2019 GDUSA AMERICAN PACKAGE DESIGN AWARD WINNER https://gwynjonesdesign.com/New-Zealand-Spring-Lamb Fri, 03 May 2019 18:20:02 +0000 Gwyn Jones Design https://gwynjonesdesign.com/New-Zealand-Spring-Lamb <img width="2784" height="1741" width_o="2784" height_o="1741" data-src="https://freight.cargo.site/t/original/i/abdded21da2f70cac3792991ee768ecdcd5b1f28b82db88a6d92a36e92f3c8d6/NZLamb_web1.jpg" data-mid="59645913" border="0" src="https://freight.cargo.site/w/1000/i/abdded21da2f70cac3792991ee768ecdcd5b1f28b82db88a6d92a36e92f3c8d6/NZLamb_web1.jpg" /> Pasture to Plate Lush layers of green combined with woodcut illustrations reinforce the “pasture to plate” brand message in a modern way. This&nbsp;brand revitalization delivers on premiumness and authenticity and speaks to the tried and true New Zealand lamb origin story.2019 GDUSA AMERICAN PACKAGE DESIGN AWARD WINNER