A Delicious Pair

Anheuser Busch InBev and Labatt crafted a beverage alternative to the usual beer or wine that pairs well with a casual dining experience. The premium yet approachable beers come in two delicious flavours – one to pair with lighter fare and one for darker fare.

2020 GDUSA AMERICAN PACKAGE DESIGN AWARD WINNER

The creative process started with how to visually define delicious. Visual territories were created that delivered delicious in a new and unique way.

A variety of illustration styles were explored. Veronica Ballart Lilja, a New York based illustrator, was chosen to create the final ingredient illustrations for the label.